Social media traffic is a great way to market your online business. It’s estimated that one in four people use it in some form or another and people viewing or sharing your social media content will register with the search engines. The 5 tactics below will help you to get more traffic from social media to your website.
1. Be Social
Even though using automated social media apps is a great time saver, it’s not everything. Find time to go through your social accounts and look for questions that need answered. The more you can answer questions the more people will notice, trust you and want to have a look at your website.
2.Stick To A Schedule
There is no greater consumer of time than social media. If you want to be productive, set up a schedule and stick to it for posting, sharing, and engaging. Share your content in a different way on each social platform. It can be the same link, but you can describe it differently. Make sure that everything you publish is optimized for each particular site. Use keywords that it will grab the attention of your audience and motivate them to click on the link to your website.
3. Engage With Comments
When you post content on social media and people comment on it, make sure that you comment back. You want your audience to know you’re available and ready to interact with them. This builds trust, and due to that trust, they’re more likely to click through to your website.
4. Help Your Audience To Share Your Content
Make it easy for your audience can share your blog posts, articles, and other website content on their social media pages. That way, the people that they are connected to, will see your content. Add social share buttons to your website and create group on sites like LinkedIn and Facebook. This is a great way to build a loyal audience that takes action on your content.
5. Get ‘Influencers’ On Your Side
By bringing your social content to the attention of an influencer (or influencers), you can then get the attention of their audience, who of course should be the same type as your audience. See if you can interview them or engage in an online Q & A with them. This is a great way to give your social networks a boost, which will help bring traffic to your website.